Zipcar targets SMEs at three London events

Zipcar UK has launched a campaign to engage with key business audiences at a series of London events. 

The car sharing network was present at the Professional Beauty Show, from February 24-25, and will visit the Business Show, from May 15-16, both at ExCel London.

The campaign kicked off at StartUp 2019, the UK’s biggest show for new businesses, on January 19 at King’s College London.

Katie Spillane, Marketing Manager at Zipcar, said: “The audiences of the three events fit our target audience profile for our business service, with each delivering a high number of key prospects in a single location, maximising the business potential.”  

The campaign objectives are to raise awareness of Zipcar UK’s business offering, as well as generate interest from relevant businesses across London.

Zipcar for Business is part of Zipcar’s car-sharing service that provides special rates and benefits for those in the business community. It also has a dedicated Business team that supports clients to ensure businesses of all sizes are maximising the flexibility of the service, from pay-as-you-drive usage to exclusive use contracts.

Zipcar UK's membership grew 33% in 2018 to hit the 250,000 mark, with London boroughs in particular seeing huge growth.

The company has been operating in the UK for 15 years, first as start-up Streetcar and later as Zipcar UK.

“The aim of the campaign is to engage with start-ups and small businesses, which are the most prolific users of Zipcar UK’s business service, to spread awareness and grow this customer base further,” said Jess MacGillivray, account director at global brand experience agency Sense, which is running the campaign.