Addison Lee and Sixt announce strategic partnership

Addison Lee Group and Sixt have announced a strategic partnership that will see services available via the Sixt app starting in London, with a phased global roll-out due later this year.

The Sixt app – downloadable on both Google Play and Apple Store – offers driver and chauffeured services for immediate bookings and pre-book reservations.

Customers will enjoy fixed journey prices, even during peak times, and billing and payment online.

Robert McGinn, chief commercial officer at Addison Lee Group, said: “This partnership brings together two premium brands to provide pre-book and on-demand transport services to corporate and consumer customers in London, and eventually in other major cities across the globe.

“Sixt is one of the largest integrated mobility players with a key focus on tech adoption and integration across their booking platform – they are a perfect partner to provide seamless travel and excellent customer experience to our network of global customers.”

Johannes Boeinghoff, managing director of digital business development at Sixt SE, said: “With our mobility platform based on partnership, we will offer our customers – whether private travellers or corporate customers – via Sixt app easy access to flexible and transparent mobility in London, and eventually beyond.”

Vinzenz Pflanz, senior vice president of Group Sales at Sixt SE, said: “Through our partnership with Addison Lee Group, we meet the needs of private and business travellers for transparent and flexible mobility.

“Travel managers in particular want a high level of transparency regarding their employees’ mobility. That is why we work actively with them and pursue our goal of facilitating worldwide transfers and rental car products over a booking channel that takes travel policies into account.

“Our cooperation with Addison Lee Group is another important building block in our strategy.”