ADT and Sfara’s new AI solution ‘solves’ driver behavioral problems

Applied Driving Techniques (ADT) has teamed up with Sfara to develop a fleet safety and compliance offering that will solve driver behavioral problems rather than simply diagnosing them.

The smartphone-enabled solution will use artificial intelligence (AI) technology to deliver targeted training directly to drivers in a “respectful and considerate” manner.

Sfara’s chief executive Erik Goldman said: “One of the recurring issues over the last fifteen years with driver safety tools is that too many simply identify problems, without actually helping to tackle them.

“This leaves the fleet manager with the daunting challenge of managing driver action, delivering training and monitoring performance, so we recognised the need for a different approach.

"In partnership with ADT we have brought together complementary technologies to introduce a paradigm shift in fleet telematics.”

The integrated solution will incorporate innovative features such as ‘triggered training’, which uses proprietary technology via the Sfara Companion smartphone app to detect risky driver behaviours and provide a real-time audible alert.

Additionally, details of any triggered event will be shared with ADT’s system, so patterns can be determined and, where necessary, tailored messages or e-training modules sent automatically to the driver.

Applied Driving Techniques’ global managing partner Andy Phillips said: “Traditional fleet products generate an overwhelming amount of data that needs to be deciphered through lengthy reports listing problems, with the fleet manager left to figure out the solution and deliver it to the driver.

“This is not only a time-consuming process, but also creates potential confrontation that does nothing to foster positive relationships within an operation.

"The single biggest in-vehicle determinant of safety remains the driver, so having the ability to reduce collision rates and insurance premiums, while also increasing productivity, without fleet manager intervention is incredibly powerful.”