Delegates to this year’s Fleet Live will hear the latest on BMW and Daimler’s joint mobility venture Share Now and how it will fit in an increasingly electric, autonomous and on-demand future.
Fleet Live is the leading event for the fleet management community and gives decision-makers the chance to face future challenges and opportunities together with two days of learning, sharing and networking on October 8-9 at the NEC in Birmingham.
Tony Douglas, BMW Group Mobility Services head of brand marketing and communications, will explain more detail on why the automobile giants and historic rivals are investing nearly £1 billion to combine their mobility offerings across the globe, including markets like the UK.
BMW’s DriveNow and Daimler’s Car2Go mobility services will work together in the future to take on the likes of Uber and Google to avoid being left behind by the tech-giants of Silicon Valley.
While BMW and Daimler’s Mercedes brand will very much still be competing as rivals in the automotive manufacturing space, both partners have decided that when it comes to mobility services, they are “stronger together than separately”.
Both companies currently have a combined mobility customer base of 60 million.
Share Now is one of five services within the new mobility joint venture and platform, together with Park Now, Charge Now, Free Now (the ride hailing offering) and Reach Now (trip planning offering).
Douglas said: “I’ll be giving an overview of the industry dynamics on mobility as a service (MaaS) and why we’re so interested in this stuff.
“We’ll look at the journey we’ve been on over the years and where we’re heading to and why we’re now working with Daimler on this joint mobility venture.”
Skedgo, the mobility services provider, will also be at Fleet Live this year to present the latest developments on the MaaS market and how it will play a part in future transport strategies.
SkedGo provides personalised trip planning, corporate mobility and other mobility-as-a-service technology – for start-ups, corporations and governments. Its head office is in Australia, but it also has offices in the UK, Finland, Germany, Argentina and Vietnam.
Sandra Witzel, Skedgo head of marketing, leads the company’s strategic partnership with the European MaaS Alliance - a public-private partnership that is looking to create a common approach to MaaS.
Witzel’s presentation will look at how MaaS needs to build economies of scale for successful implementation and take-up in markets like the UK.
This will allow more businesses to rapidly create their own MaaS offerings, including parking, booking and payment and corporate mobility solutions.
The Mobility as a Service (MaaS) presentation will be held on day one of Fleet Live on on October 8 at 11am in the Strategy Theatre at Hall 20 of the NEC. For more information on the full agenda and to sign up for a complimentary pass to Fleet Live head to fleet-live.co.uk
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Freelance writer for Fleet News, Tom Seymour has been a specialist B2B journalist covering the automotive sector for over 14 years. He started his freelance career in 2015 and currently writes for a variety of automotive, business and technology publications.
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