Clear Channel UK reduces annual fleet fines by £65,000

Outdoor advertising specialist Clear Channel UK, has prevented annual fleet vehicle fines of £65,000 by re-registering leased vehicles in lessee’s name.

At a recent event entitled ‘Managing Penalty Fines’, hosted by fleet operators association ACFO, Clear Channel UK fleet manager Glenn Ewen explained how he had persuaded the company’s vehicle leasing providers to re-register its fleet of 280 light commercial vehicles and 130 company cars to the firm’s own address.

Vehicle-related fines including parking tickets; speeding; low emission zone, congestion charging and toll non-payment and yellow box junction, red route and bus lane infringement are issued to vehicle registered keepers. In the case of leased company vehicles that is invariably the lessor.

Added costs

Glenn Ewen said: “Fines incurred by our vehicles were immediately paid by the leasing company and forwarded to Clear Channel as a cost with an administration fee added on. It made appealing against the fine very difficult.

“We decided that we wanted first sight of any fine and so registering vehicles in Clear Channel’s name to the company’s address was the answer. It proved to be a deal breaker with leasing companies.”

The solution, described by Julie Summerell, managing director of TR Fleet and ACFO digital chairman, as “innovative”, also saw Clear Channel register as many vehicles as possible with local authorities responsible for managing traffic cameras. The reason for this was that many of the fines received related to parking and bus lane infringement, as employees changed billboard advertisements and undertook maintenance work at around 40,000 bus shelters nationwide.

Clear Channel’s commercial vehicles, which typically incurred fines at a rate of 20 per day at a cost of £50,000 a year, parked at bus shelters while work was being undertaken were exempt from bus lane regulations. Ewen said: “We now contest all fines and win 99.8% of the time. Our vehicles are clearly liveried and if we lose it is usually because the rules have been broken.”

Car fleet

Previously its company car fleet incurred annual fines of around £15,000, with an average five penalties per day, any fines now received are immediately passed on to drivers for payment.

Ewen said: “Drivers receive a copy of the fine notice and are told to deal with it and pay, but we do encourage drivers to appeal fines. However, if Clear Channel receives a ‘charge certificate’ giving notice to pay the original fine plus 50% more then, as a last resort, the payment is made through expenses or payroll. For persistent offenders their line managers and HR are copied in.”

Commenting on Clear Channel’s approach, Julie Summerell said: “I think that getting leased vehicles to be re-registered in the lessee’s name is quite unique. I don’t know any other fleet that does that. It will be interesting to see how leasing companies react if other fleet managers follow Clear Channel’s lead.”