A new service designed to help fleet and finance brokers grow, Broker Complete, has been launched by ODO and Cap HPI.  

Broker Complete aims to make the process of choosing vehicles easy for customers, generating real-time leads via a professionally branded website and walkthrough experience, the pair say.

No infrastructure is required and the CRM system offers full control to manage content and keep the broker’s site updated with the latest deals.

Amanda Morgan, head of strategic partners, fleet and finance, at Cap HPI, said: “Broker Complete provides leasing brokers with a comprehensive view of the leasing market place and the feedback from brokers who are currently testing the platform is most encouraging.

“It presents users with access to Cap HPI’s comprehensive vehicle data to power a fully customisable site. Users are given total content control, and it is easy to monitor and update presenting a real-time, data-driven competitive edge.

“We are providing brokers with a strong proposition that fully makes use of customer data and insight to improve business relationships, build customer retention and ultimately drive sales growth.”

Broker Complete provides fleet management solutions for clients through ODO, and its Oracle cloud-based portal. It enables brokers to increase their retention rates and generate recurring revenue, while also helping reduce costs for their customers.

Simon West-Oliver, director of strategic partnerships for ODO, said: “This innovative solution will revolutionise the industry by providing brokers with a single platform to run their operation.

“It allows brokers to grow their business, increase retention rates and generate new recurring revenue streams. ODO enables the newly emerging digital automotive ecosystem, and we’re delighted to partner with Cap HPI in launching Broker Complete.”

One customer already using the ODO platform is Concept Vehicle Leasing. MD Paul Bulloch said: “We don’t make any secret about the fact that it is ODO that gives our client offer credibility and that there is a powerful system behind the product that should give customers confidence.” 

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