IMDA appoints Aston Barclay as new auction partner

The Independent Motor Dealers Association (IMDA) has announced that it has appointed Aston Barclay as its new auction partner.

The 600 IMDA members will have access to Aston Barclay’s six auction centres with IMDA stock being branded as part of weekly dealer sales held at each site.

Members will also have access to Aston Barclay’s range of digital buying solutions including wholesale finance.

The partnership will then provide IMDA with further products and services later in 2021 to support individual dealer member’s marketing strategies.

Umesh Samani, chairman of the IMDA said: “Our dealer businesses are built on our reputations for buying, selling, and servicing good quality used vehicles predominantly in our local areas.

“By appointing Aston Barclay, we will immediately benefit from the latest digital products and services which will give our members greater access to the right stock and help us sell more used cars more often.

“Aston Barclay is an independent business, so the partnership fit is perfect, and we look forward to working together.”

Richard Cross, Aston Barclay’s group sales director, added: “As we have seen since the first lockdown independent dealers are at the coal face of the used car industry and provide a vital service to consumers and businesses across the country around the clock.

“We look forward to a long and mutually beneficial partnership working together with the IMDA.”