Insurance broker selects Lightfoot as motor risk management partner

Insurance broker, Willis Towers Watson has chosen Lightfoot’s in-cab driver coaching technology and rewards platform to help improve driver safety of company car and van fleet clients.

Selected as a motor risk management partner, Lightfoot will be made available to all Willis Towers Watson clients in the UK.

Lightfoot’s in-cab technology provides alerts to drivers to keep them in the ‘sweet spot’ of their engine and provides driver rewards to help encourage safer driving, Lightfoot said.

Its in-vehicle dashboard-mounted device works with the Lightfoot reward app, which shows where drivers are in leagues and rewards those hitting the target Elite Driver level by unlocking access to prize draws.

Willis Towers Watson was looking for a motor risk management partner that would enable its clients to realise the four key principles by which it works: managing risk, optimising benefits, cultivating talent and unlocking potential, Lightfoot said. 

Stewart Osmond, haulage and logistics director at Willis Towers Watson, said: “In every action and with every solution, we act in our clients’ best interests – striving to understand their needs, respecting their perspective, and exceeding their expectations.

“Lightfoot dovetailed into this approach perfectly, as it provides a solution to a problem that all businesses with fleets have to contend with, but in a way that drivers actively embrace.

“Providing coaching in an intuitive and engaging way, drivers welcome the audio and visual prompts, as this helps them to achieve Elite Driver status, ensuring that they don’t miss out on prize draws linked to better driving.

“By unlocking prizes and benefits that makes sense of smoother, safer driving, Lightfoot has transformed the relationship that drivers have with their vehicles.

“This, combined with Lightfoot’s ability to reduce client fuel bills and emissions by up to 15%, made Lightfoot the perfect fit for our clients. In our view, Lightfoot will rapidly become a welcome win-win tool for all concerned.”

Lightfoot’s technology uses, real-time engine analytics which take account of different factors such as load and road gradient to provide live, in-cab coaching, to help drivers improve efficiency and safety.