Drivetech rebrand to reflect greater emphasis on digital services

Drivetech, part of the AA, has completed a rebrand, including transforming its customer portal, to reflect the business’ greater emphasis on digital services. 

This, it says, will support a rapidly evolving fleet sector, with greater reach, a wider service offering and a strong digital future alongside its more traditional and successful on road driver training. 

Charlie Norman, managing director at Drivetech, explained: “The driver behaviour, coaching and training industry has undergone a significant transformation over the past couple of years, with a noticeable uplift in digital training, in particular as a result of the pandemic.

“To reflect this change, Drivetech has unveiled a new logo that visually represents the passage of data transferring to reflect the ongoing integration of driver training with advances in technology, and the analysis of data to inform and further enhance safety.”

Norman says that Drivetech has increased the range and choice of online driver coaching and training interventions it can provide and is focused on improving core systems to support this expansion in range and customer benefits.

“We are committed to offer a range of modern and dynamic services and will strive to continue to deliver our driver training to the highest standard,” he said.

“We want our customers to benefit from a seamless service that better integrates valuable data at each point of the journey.”

As part of its digital transformation, Drivetech has recently launched several virtual assessments and training modules to support drivers.

The offering includes a choice of online assessments depending on the type of vehicle driven and EV Co-Driver, a way of communicating, educating and reinforcing EV best practice to help drivers get the most out of their vehicles and stay safe while behind the wheel.

Drivetech has also launched Driver’s Mate, a comprehensive series of 90-second videos that champion and reinforce on-road safety practices to encourage better behaviours by refreshing driver awareness to deliver impactful change.

Similarly, Drivetech’s driver offender course delivery business, in conjunction with many UK police forces and UKROEd, has seen a major shift to digital delivery versus classroom based, so the rebrand also reflects changes here.