FleetCheck adopts new corporate identify as sales increase

FleetCheck has adopted a new corporate identity following a 12-month period that has seen a 40% increase in revenue.

The rebrand will also see a new website structured being created within the next few months, as well as revised identities created for individual FleetCheck products such as Driver, Technician, and LicenceAssured, the company said.

Peter Golding, managing director at FleetCheck, said: “We’re going through a period of rapid expansion and now seems very much like the right moment to rethink how we present ourselves given where we are now – and where we aim to be.

“Our mission statement is to become the UK’s number one provider of fleet management software to small-medium companies. We want to be their go-to source of knowledge for all fleet-related compliance, road safety and best practice.

“The new, much more modern FleetCheck logo represents this thinking and will soon be incorporated into all our activities, most notably as part of a refresh of our core system, which will be given a cleaner, fresher look over the coming months.

“We are continuously working to ensure that the customer journey we deliver is the best it can be through every touch point and the new web site will very much be part of that effort.”

A reduction in the number of company cars is leading to an increase in grey fleet vehicles, according to Fleet Check.

According to new data from the company, more than four out of five driving offences that occur in company cars and vans are as a result of speeding.

The company said it has also seen a 20% rise in headcount.