Reflex Vehicle Hire acquires Hireway Vehicle Rental

Reflex Vehicle Hire has acquired Hireway Vehicle Rental as part of its growth strategy.

The £20m deal sees Reflex's fleet grow by 900 vehicles, to almost 6,000. Hireways will now trade as Reflex Vehicle Hire

Reflex said it will acquire two hire locations in Greater Manchester and Glasgow, increasing its national presence and enhancing the service to its customers. Hireway Vehicle Rental staff will also join the expanded business. 

Oliver Waring, founder and chairman of Reflex Vehicle Hire, said: “Expansion is part of our five-year strategy and we are delighted to have achieved part our goal a year ahead of schedule. The chance to integrate Hireway Vehicle Rental into the Reflex family was a great opportunity as the two businesses are closely aligned, with a history of family ownership and a dedication to providing the highest levels of service to customers. 

“This acquisition unlocks growth in a market where new vehicle supply has been scarce, and it will cement our reputation as the first-choice provider for business customers nationwide as we continue to disrupt the dominant suppliers in the industry.” 

Hireway Vehicle Rental was established in 2016. Its focus on customer care and personal service is said to mirror the values that Reflex upholds.

Lisa Spong, sales director and co-owner of Reflex Vehicle Hire, added: “Over the past decade, we have worked in partnership with a wealth of fleet customers to develop the essential services and innovations that keep British businesses moving.

"This acquisition ensures Hireway Vehicle Rental customers will continue to receive the exceptional service they value, while gaining access to industry-leading technology, increased vehicle choice and exciting, customer-focused innovation, which will provide critical support to fleets over the coming years”