Genesis targets user-choosers after salary sacrifice success

Korean automotive brand Genesis is looking to become a firm favourite for user-choosers after targeting the company car and salary sacrifice market.  

Since the move at the start of the year to bring Genesis into the Hyundai UK business, the expanded corporate sales team has leveraged the new partnership to gain access to 4,500 potential customers.

To date, there have been almost 650 customer agreements made with both clue-chip companies as well as public sector authorities all now starting to see Genesis electrified vehicles (EVs) in their company car parks.

Jonny Miller, brand director at Genesis Motor UK, said: “Genesis has made a good start to the salary sacrifice car market; it’s about getting on to those all-important user-chooser lists with those customers and suppliers that offer such schemes.  

“We have a strong proposition with our models that align with both corporate sustainability goals and the desires of the driver, who want both emission and financial efficiencies as well as slick design and luxury.  

“Add in that employers also benefit from reduced National Insurance contributions, and we have created a win-win situation for all.”

In February, Fleet News reported how Genesis had opened a network of UK dealerships as part of its strategy to increase brand awareness and to deliver a stronger proposition to fleets.

Key to the Genesis fleet offering is its line-up of electric cars: the GV60, Electrified GV70 and Electrified G80.  

The company registered a total of 1,362 cars in 2023, 78% of which were EVs. In the true fleet market, more than 90% of Genesis models sold last year were EVs.