Herd Group reveals Herd Synergy as its new mobility brand name

The Herd Group is aligning its portfolio of fleet solutions under the new name of Herd Synergy, following its move to an employee ownership trust, earlier this year.   

The Herd Synergy approach blends three key service lines, fleet management, flexible vehicle rental and remarketing to exactly suit the needs of any business, it said.

The new brand move reflects the Herd Group’s significant growth and development since the business was founded in 2014.

Gemma Dickson, group sales and marketing director, said: “We’ve spent years building a unique culture which has been built on our passion for customer care.

“The Herd Synergy approach reflects the business evolution from a credible vehicle rental start-up company under the brand Herd Hire, scaling up and adding to our offerings to become a leader and no-brainer choice for any business that requires a fleet mobility solution.”

Starting out as Herd Hire, the Herd Group have since expanded to include several brands - Herd Business, Herd Connect and Herd Approved offering a ‘cradle to grave’ fleet mobility solution with services such as flexible vehicle rental, service and maintenance, vehicle tracking, accident and risk management, alongside end of vehicle life services aimed at maximising resale values of owned vehicles.

The new Herd Synergy brand design is a visual representation of how Herd Group services can be combined to create a bespoke, dynamic solution for individual customers that delivers greater value for their business.