Hiyacar appoints George Webb as executive chair

Former RAC director George Webb has joined keyless car sharing platform Hiyacar as its new executive chair.

He brings extensive experience in fleet management, technology, and leadership at a critical time of growth and innovation for the company.

Hiyacar supports more than 100 car clubs in London and also enables the public sector to shift grey miles - travelled in employees' personal vehicles - to an efficient, green pool fleet.

The keyless service allows colleagues to unlock and start cars using a smartphone app, eliminating the need for in-person key exchanges.

With the UK government intensifying its focus on reducing carbon emissions by 68% by 2030, and promoting shared mobility solutions, Webb's expertise will be vital in driving the company forward.

Webb began his career as a software entrepreneur and founded the fleet management software company Tranman.

At the RAC he secured £1.6 billion in vehicle leasing contracts with the Ministry of Defence and later oversaw the operational and financial performance of both the UK White Fleet contract and the C Vehicle PFI. 

Webb said: “I am thrilled to be appointed as Executive Chair of Hiyacar. I have transformed the fortunes of technology businesses of various scales and look forward to driving Hiyacar’s success and cutting-edge technology forward.

“Together with the talented Hiyacar team I am going to make a significant impact in the car sharing industry. Additionally, I am committed to advancing our sustainability goals working with the market to achieve its Net Zero targets."