Isuzu campaign to order pick-up trucks before company car tax change

Isuzu UK is encouraging customers to secure their D-Max double cab pick-up truck before significant tax changes come into effect in April. 

The Government announced in the Autumn Budget that it will treat double cab pick-up vehicles with a payload of one tonne or more as a company car for tax purposes.  

From April 2025, for corporation tax, and from April 6, 2025, for income tax, it says that double cab pick-ups will be treated as cars for the purposes of capital allowances, benefit in kind (BIK) and some deductions from business profits.

The existing capital allowances treatment will apply to those who purchase double cab pick-ups before April 2025. 

Transitional BIK arrangements will apply for employers that have purchased, leased, or ordered a double cab pick-up before April 6, 2025. 

The Treasury says that they will be able to use the previous treatment, until the earlier of disposal, lease expiry, or April 5, 2029.

Isuzu’s new BIK campaign will leverage digital and print channels to spotlight this pivotal change. 

With a strapline of “From 6th April 2025, I’ll identify as a car”, the campaign serves as a reminder for businesses and buyers to act now and take advantage of the current tax benefits before the new rules come into force.

Alan Able, managing director of Isuzu UK, said: “The BIK campaign reflects our commitment to keeping our customers informed and empowered. 

“We recognise that HMRC’s decision represents a fundamental shift in how double cab pick-ups are taxed. 

“With this campaign, we aim to ensure our customers understand the implications and encourage them to act now to avoid higher costs later. 

“The Isuzu D-Max has always been the backbone of businesses, and this campaign underscores the value it offers ahead of the upcoming changes.”

Isuzu UK is encouraging prospective buyers to consider the significant financial implications of delaying their purchase until after April 2025. 

By acting before the deadline, customers can benefit from the existing flat-rate BIK taxation structure, avoiding potentially steep increases, take advantage of current capital allowances for commercial vehicles, which offer more favourable tax deductions, and lock in their purchase under the transitional rules, ensuring they retain the commercial classification until at least April 2029.