Jaguar to axe five models ahead of 2025 re-birth

Jaguar has confirmed that five models, including the electric I-Pace, will be axed by the end of the year.

The luxury car brand had previously stated that the I-Pace would not form part of its re-birth in 2025, when it plans to stop selling cars with internal combustiton engines.

At an investor's briefing, this week, JLR CEO Adrian Mardell said the XE, XF, E-Pace, I-Pace and F-Type would all be elimiated from its line-up.

"None of those are vehicles on which we made any money, so we are replacing them with new vehicles on newly designed architectures," he stated.

Production of the XE, XF and F-Type has already ended. The E-Pace and I-Pace, which are both built by Magna Steyr in Austria, will end production in December.

The move will leave just the F-Pace SUV (pictured) available, until the brand's new models come to market at some point in 2025.

The company reported its best annual profit figures since 2015 for the fiscal year ending March 31, largely due to three Land Rover models: the Range Rover, Range Rover Sport, and Land Rover Defender.

In the second quarter of the year, these three models accounted for 59% of the 111,180 retail units sold globally, contributing to 85% of JLR's total value, according to Mardell.

In the same period, Jaguar sold 15,324 vehicles, while Land Rover sold 95,856. The Jaguar F-Pace was Jaguar's best-selling model, with 5,292 units sold, making it the sole survivor in Jaguar's lineup.

Jaguar announced that the first car to launch will be an electric four-door GT with a 430-mile range and a price tag of around £100,000.