Over the past 12 months Enterprise has combined new technology, tools and services to enable businesses and their employees to make the right mobility choice.

It has rolled out its free journey assessment and booking platform, Enterprise Travel Direct (ETD), to 43,000 UK employees, following a successful pilot.

The tool allows customers to compare the actual cost of daily rental, hourly car club and grey fleet based on a specific planned journey, and shows the rental cost and the location of the nearest available vehicle in real time. Employees can then choose the best option depending on the company’s travel policy, which is programmed into the system.

If grey fleet is the best option, the system manages risk by requiring drivers to confirm their vehicles are fit for purpose.

Enterprise has also progressed its car club offering.

Car clubs bays are now available within 500 metres of 181 UK trains stations and it is working to create city centre mobility hubs - locations with car club bays, cycle parking and train stations and/or bus stops all next to each other.

It has partnered with Liftshare to offer a ‘shared asset model’ whereby a low-emission car club vehicle is driven to work and during the day it is available for use either by employees for company travel (removing the need for them to use their own vehicle) or by the general public. To further increase utilisation it is available on a pay-as-you-go tariff at weekends and evenings.

This means that vehicles which would have spent the majority of each day parked-up are replaced by fewer, more intensively used alternatives, delivering greater value.

The partnership utilises Liftshare’s Trip Authentication and Smart Parking technologies to ensure the people parking in allocated sharing bays are genuine sharers.

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