Fleet Alliance launches ‘electric cars are for everyone’ campaign

Fleet Alliance has launched a new campaign aimed at promoting the benefits of low-cost zero emission driving for all via salary sacrifice using the hashtag #ElectricCarsAreForEveryone.

“We see this as the democratisation of electric cars, making them available to everyone,” said Andy Bruce, chief executive of Fleet Alliance.

“Company car drivers are already making substantial benefit-in-kind tax savings by switching to electric cars. We want to offer the same benefits to non-company car drivers through our salary sacrifice product where the savings over personally leasing a car are significant.”

According to industry body the British Vehicle Rental and Leasing Association (BVRLA), salary sacrifice is the fastest growing funding method in the UK. 

Bruce added: “It’s difficult not to see how this is a winner all round. Employers offer a benefit that is attractive and advances their environmental agenda; employees pay less to drive a modern and technologically advanced vehicle; and local urban air quality is improved thanks to zero emissions. Where’s the downside?”

Fleet Alliance currently has over 100 customers taking its salary sacrifice scheme, but expects this to double within the next 12 months. Its own corporate fleet went fully electric in mid-2021.