Brake has published a crisis response guidance report for fleet managers and HR professionals.

It highlights the importance of having an established crisis management plan in the event of a serious incident and focuses on what should be included in an effective management strategy.

The road safety charity’s report was written in collaboration with law firm Kennedys and follows a series of ‘Crisis response training for managers’ seminars, which covered practical and procedural issues around a crisis event involving sudden death or serious injury.

Zari’aat Masood, professional engagement officer at Brake, said: “Driving remains one of the most dangerous work related activities employees undertake, and organisations need to ensure that they are prepared in the event of a serious road crash. We remain dedicated to working with companies to help them effectively manage their road risk, to prevent road crashes happening in the first place. However, this guidance report highlights the importance of having robust policies in place, should the worst happen.”

The guidance includes expert input from specialist disaster management trainer, Rosie Murray, who has extensive experience in delivering crisis response training to police Family Liaison Officers, local authority staff and commercial companies.

Content within the report also includes an overview of the complications that can arise following a serious road traffic incident, and the importance of communication and implementing a support system for everyone affected.  

Radd Seiger, partner at Kennedys, says: “Road safety and driving at work is an area that Kennedys plays an active role in and takes incredibly seriously, including helping companies with their plans and policies for fleet related safety issues and for crisis management. The publication of this guidance report underlines the importance of having a crisis management plan in place and offers expert insight into the measures that should be considered to help prevent incidents on the road.”