BP and Aral have launched a new international fuel card, benefiting more than 200,000 BP and Aral fuel card customers.
The launch of the new co-branded card will be underpinned by a refreshed design of each website in Europe and at point of sale in fuel stations, reminding drivers travelling across Europe that they can refuel with one card at either BP or Aral, which has been part of the BP Group since 2002.
Customers will receive the BP + Aral card when ordering international cards and individual BP Plus or Aral Plus when ordering national cards for both truck and bus and car and van fleets.
The move comes after Europe-wide research by BP into what fleet managers look for from their fuel provider.
“Managers of international fleets told us that being able to manage their vehicles remotely and reducing costs were their key priorities when choosing a fuel card,” said Koeno Siemons, European card marketing & operations manager at BP.
Login to comment
Comments
No comments have been made yet.