The Tomato Stall has adopted Maxoptra's dynamic route planning and scheduling software to help it deliver fresh tomatoes across the country.

Based on the Isle of Wight, The Tomato Stall supplies fresh tomatoes to farmers’ markets, farm shops, restaurants and deli’s across the south of England, including London and Bristol.

By using Maxoptra, the grower can now plan efficient routes and get an understanding of the actual cost of individual deliveries. The Tomato Stall says the recently implemented cloud-based solution is already saving time and money.

Kai Westmore, logistics manager at The Tomato Stall, said: “One of the unique features of our tomatoes is their superior taste due to the sunnier climate on the Isle of Wight.

"We also wait until the tomatoes are fully ripened on the vine for the best possible flavour. So, having taken our time and produced the best fruit, it is vital we get our tomatoes on to market stalls, shop shelves and restaurant kitchens in the optimum condition."

Using Maxoptra, The Tomato Stall’s delivery routes are now much easier to plan – even in central London, which was previously difficult due to tight delivery windows and uncertain driving conditions. Maxoptra also allows for the scheduling of driver breaks within the delivery schedule, and the production of comprehensive driver manifests.

The Tomato Stall has been making the most of the maritime climate and extra hours of sunshine to grow tomatoes on the island since 2007.

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