Delivery firms are increasingly switching to automated route planning and delivery management software packages, to improve customer service.

Maxoptra has experienced growth of more than 50% in the number of users of its cloud-based software in the first half of 2018.

Stuart Brunger, Maxoptra’s business development director, said: “While in the past the take up of Maxoptra has been driven by a need to manage or reduce costs, we are seeing a shift change in the underlying reasons for adopting our solution.

“Focus is increasing, and rightly so, on the customer service experience, with delivery often being the customer’s only cross over between digital and physical brand presence and customer delivery expectations growing at an unprecedented pace.”

Maxoptra can build a delivery schedule in minutes, taking into account possible constraints such as vehicle capacity, driver restrictions, customer requirements and delivery preferences.

It gives users the opportunity to improve productivity and achieve tangible savings, while a mobile app ensures the real time flow of business-critical information.

Maxoptra is also planning to release a range of new features and functionality in the forthcoming months including advanced ‘pick up & delivery’ planning, a new iOS version of the Maxoptra app and a new ‘rate my delivery experience’ option.

“We are constantly upgrading and improving both the ease of use and the functionality of Maxoptra to ensure our users are always at the top of their game in terms of operational efficiency and customer service,” added Brunger.

New releases are instantly available to users at no additional charge.