Warburtons appoints Goodyear Tyres to supply UK fleet

Bakery brand Warburtons has appointed Goodyear Tyres to supply premium tyres to its UK fleet of 906 tractor units, trailers, rigid trucks and vans.

As part of a three-year agreement, Warburtons will fit its fleet, which makes 18,500 deliveries per week, with tyres from Goodyear’s KMAX range.

The KMAX D product also meets the requirements of the M+S (Mud and Snow) and 3PMS (3 Peak Mountain Snowflake) symbols, meaning that they will provide superior performance in adverse winter weather.

David Howe, general manager – commercial at Goodyear, said: “As one of the UK’s best-known household brands, and with a substantial supply chain and delivery schedule that spans the entirety of the UK, we understand that there is a very real need to ensure the Warburtons fleet is properly maintained, and that the risk of unexpected downtime is minimised.

“We’re delighted, therefore, to have been chosen as Warburtons’ UK tyre supplier, and are excited to be working together over the next three years."

Warburtons will also trial Goodyear’s Proactive Solutions tyre pressure monitoring system (TPMS), which collects data on a tyre’s pressure and temperature in real-time, allowing underinflated tyres, punctures and mechanical issues to be identified and resolved quickly.

Vehicles using Goodyear’s Proactive TPMS have been found to benefit from up to 15% more working hours before requiring new tyres to be fitted, as a result of having the right pressure at all times, and an 85% reduction in tyre-related breakdowns.