Bridgestone rebrands TomTom Telematics as ‘Webfleet Solutions’

Bridgestone has renamed TomTom Telematics as Webfleet Solutions.

The company acquired the telematics company earlier this year; however, it has now revealed that it will operate under the new name as of October 1.

CEO and president of Bridgestone EMEA, Paolo Ferrari, said: “When we acquired Webfleet Solutions at the beginning of the year, we created a fleet solutions powerhouse.

“Together we have every capability to lead in what is an incredibly exciting, fast growing, and innovative area of mobility.

“We have the ambition, the infrastructure and resources, the data and insights, and we have the people and their unrivalled knowledge.

“As the new worlds of connected and autonomous mobility rapidly become a reality, together Bridgestone and Webfleet Solutions will ensure that our customers can enjoy every benefit of this new era.”

Bridgestone will continue to offer data-led solutions to ensure fleet operations are both effective and efficient.

Webfleet Solutions’ name has come from its main solution platform, Webfleet, which has been providing telematics to fleets for 20 years.

As they have done since the acquisition was first confirmed, teams from Bridgestone and Webfleet Solutions will continue to explore new opportunities and innovate together, to deliver future business growth and value to their customers, it said.

Bridgestone Europe paid TomTom £800 million pounds in the takeover.

The rebranding of the company is seen as the final step to create “a fleet solutions powerhouse”.