Goodyear launches Highway Heroes scheme to praise drivers

Goodyear has launched a new scheme to celebrate the ‘Highway Heroes’ who are continuing to keep the country moving during lockdown.

From the delivery drivers keeping supermarkets stocked to the haulage companies transporting vital supplies, the purpose of the initiative is to shine a light on those who are continuing to go the extra mile within the logistics industry.

In order to recognise these individuals for their vital efforts, Goodyear wants the public to nominate its ‘Highway Heroes’ via the company’s commercial page on LinkedIn.

For each #HighwayHero nomination, Goodyear will donate 2 Euros to the COVID-19 Solidarity Response Fund for the World Health Organization (WHO) for the first 5,000 nominations up to a maximum of 10,000 Euros.

Each month, starting in April, a deserving nominee will be chosen at random and awarded a set of Goodyear EfficientGrip Performance 2 tyres for their personal vehicle.

David Howe, commercial sales general manager at Goodyear UK&I, said: “It’s no secret that this is an unprecedented period, for businesses and families alike. While the rest of us are safe at home though, we want to show our thanks to those who are still on the roads.

“From delivery drivers, many of whom we are proud to call customers, to those providing vital roadside support, such as our very own TruckForce technicians, now, more than ever, we are pleased to show our appreciation of these Highway Heroes.”

As well as the Highway Heroes scheme, Goodyear has also provided a Driver Tyre Check Guide. Also available via the company’s commercial LinkedIn page. The guide will help fleet managers and drivers to carry out thorough pre-trip inspections of their tyres, ensuring their fleets are ready to hit the road.

“While the nation observes social distancing measures, many drivers and fleet managers will be relying on their own experience to keep their vehicles operational. It’s a great honour to be able to support many of these essential fleets, and we want to continue to do our part. To that end, we’re pleased to offer our Driver Tyre Check Guide, providing advice that will help to keep tyres in top condition and vehicles on the road. Together, we can keep our nation moving,” Howe added.