Teletrac Navman launches campaign to celebrate ‘hidden heroes’

Teletrac Navman has launched a campaign to celebrate the drivers who have gone the extra mile during the Covid-19 pandemic.

The ‘Who is a commercial driver?’ initiative, in partnership with road safety charity Brake, sees 15 commercial drivers from fleets across the UK share their stories about how they’ve helped to keep Britain moving.

Delivered though a video campaign, the campaign aims to raise awareness of the extra pressure the pandemic has put on the country’s commercial drivers.

Richard Lilwall, managing director, at Teletrac Navman, said: “It’s these workers, on the front line of logistics, who not only have an important role to play generally, but who have kept this country going over the past six months, with everything from vital life-saving PPE deliveries, to fast-moving consumer goods that keep the economy ticking over.

“What’s more, extended working hours, more vehicles on the road, an increase in shifts, and more deliveries per shift have all become the norm in recent months for those drivers bearing the load, in partnership with their colleagues in logistics.

“For their dedication to ensuring everything gets from A to B, we want to show our appreciation.”

Katie Shephard, spokesperson for Brake, added: “The past six months have been extremely challenging times for everyone across the UK and it has been a pleasure to work with Teletrac Navman on this project.

“As a road safety charity, Brake understands the challenges around driving for work and is proud to support this campaign to thank commercial drivers, especially during this difficult time.”