The Furniture Market halves fleet insurance claims with Lightfoot

The Furniture Market has cut its fleet insurance claims in half and ended instances of dangerous driving following the installation of Lightfoot’s in-cab driver coaching technology and rewards platform.

The oak, French and modern furniture retailer rolled out Lightfoot’s technology across its fleet of 16 Renault Master vans.

Lightfoot’s dashboard-mounted device, combined with its rewards app, has curbed harsh acceleration, harsh breaking and harsh cornering, helping to lower the severity and frequency of collisions and resulting claims. 

The driver-focused tech has also reduced vehicle wear and tear costs, cut idling time by 20% and increased mpg by 15%. 

Darren Evans, operations manager for The Furniture Market, said: “Running a fleet of 16 vehicles has its challenges. Keeping track of drivers is the simple element. Changing driver behavior is where the really hard work begins. That’s where Lightfoot’s self-managing solution wins out. 

“Lightfoot’s in-cab dashboard device helps our drivers be the best that they can be through technology that’s subtle, compelling and always on, delivering a feed of helpful on-board coaching mile-by-mile. That guides our drivers to a smoother, safer, and less stressed style of driving, motivated by a host of great rewards which are unlocked on the Lightfoot app when our drivers achieve “Elite Driver” status. That keeps our drivers engaged, motivated and interested.”

Lightfoot uses real-time engine analytics which take account of different factors such as load and road gradient to provide live, in-cab coaching, helping drivers improve both efficiency and safety, and rewarding them for being better. 

Tests undertaken by Bath University’s Institute of Advanced Automotive Propulsion Systems have proven a direct correlation between Lightfoot’s in-cab visual alerts and reductions in NOx. Its studies show that if drivers half the number of lights lit up on Lightfoot’s pocket-sized in-cab dashboard device, a fivefold reduction in NOx is achieved. 

Drivers achieving Elite Driver status unlock access to weekly draws on their smartphone app including the chance to win up to £200 in The Drivers’ Lottery.

Rupert Lyon Taylor, Lightfoot’s MD, added: “By delivering a driver-first approach, aided by our ‘always-on’ visual and audible driver coaching and nudge psychology, we help drivers keep in the sweet spot of their engine. That brings personal reward for them, through prize draws linked to efficient driving, and a swathe of benefits for fleets, ranging from reduced fuel and vehicle maintenance costs, to the fulfilment of occupational road risk management obligations."