Lightfoot helps Co-op reduce fuel costs by 13.8%

Lightfoot has helped the East of England Co-op achieve a reduction in fuel use, emissions and vehicle idling across its fleet of 104 vehicles.

The in-cab driver coaching technology and rewards platform, developed by Lightfoot, has helped the consumer cooperative achieve average fuel savings of up to 13.8% and has reduced vehicle idling by up to 9%.

Lightfoot said this has helped the company which operates a range of grocery delivery vans, security vans, stonemason vans and flatbeds, funeral hearses, and limousines, to remain on track to reduce the fleets’ CO2 emissions by 233 tonnes over the next five years.

Luke Warren, health and safety manager at the East of England Co-op, said: “We have vehicles that operate across Norfolk, Suffolk, North Essex, and parts of Cambridge. Some operate from our home delivery stores and have up to 20 users each, while others are based at hubs, or are assigned to individual drivers.

“For years we’d looked at different telematics options, but all were extremely time and labour-intensive, requiring extensive analysis and post-event feedback to drivers, which tends to have low impact. We wanted a simple self-managed solution that actively helps and motivates our drivers on the road.

“Lightfoot delivered exactly that with its in-cab dashboard mounted device, which guides our 550 vehicle users to be smoother, safer, and more mindful drivers, thanks to its audible and visual in-cab alerts.

“This keeps our team in the sweet spot of their engine, and gives those achieving Elite Driver status access to Lightfoot’s weekly prize draws on the smartphone app.”

The adoption of Lightfoot technology has also resulted in a 80% reduction in instances of harsh acceleration, a 25% drop in harsh braking, and 20% drop in harsh cornering.

Warren added: “Using Lightfoot’s vehicle ID sign-in, every one of our team has the chance to do their part for the environment, at the same time as unlocking access to a range of weekly prize draws. That’s resonated with our drivers who actively listen out for their end of journey score, especially following a £150 winner in The Drivers’ Lottery.

“We regularly have drivers achieving a perfect 100% Lightfoot score, one of whom told me that it was their proudest moment working for the Co-op. That kind of feedback is priceless. It shows you the power of positive recognition, and reward.”

Paul Hollick, managing director of Lightfoot, said: “Today, 96% of East of England Co-op drivers regularly achieve the weekly Elite Driver target.

“That’s up from 59% pre-Lightfoot and it’s leading to impressive fuel and emissions savings, as well as reductions in vehicle wear and tear, accidents, and idling.”