Alphabet International names Markus Deusing as new CEO

Alphabet International has appointed Markus Deusing as its new chief executive officer replacing Marco Lessacher, who has become vice president customer, brand and sales for BMW Group Financial Services worldwide.

Deusing, previously chief commercial officer at the vehicle leasing company, becomes Alphabet's most senior representative in Europe and lead of the B2B business, including both small and medium enterprises, as well as international corporate customers.

“I am really looking forward to my new role", he said. "The industry is currently in a major change process – and change is an essential part of Alphabet's DNA – which makes it even more exciting. With a strong team and a clear strategy, we help our customers build a better future of mobility.”

Deusing started his career at BMW Group in 2005 and has held various management functions in Germany since then.

In his role as chief commercial officer, Alphabet says he has significantly driven forward sustainability and digitalisation within the company and, in the past two years, successfully navigated the sales organisation through a highly volatile period.

This is alongside his strategic coordination and development of all Alphabet markets across the business.

Alphabet says that he brings to the role his extensive experience in sales development, innovation, mobility and product management, as well as knowledge of marketing and communication functions from various business areas.

The personnel change follows the incremental strategic realignment at BMW Group Financial Services to strengthen the company’s position as a future-oriented leader in the fast-changing leasing and mobility services industry.