Hitachi becomes Novuna Vehicle Solutions as rebrand goes live

Hitachi Capital Vehicle Solutions becomes Novuna Vehicle Solutions from today (Monday, February 14) and has pledged to fully decarbonise its car and small van fleet by 2030.   

The rebrand to Novuna, which means ‘new together’, was announced last year, following the merger of Hitachi Capital Corporation with Mitsubishi UFJ Lease and Finance Company, forming Mitsubishi HC Capital. 

Jon Lawes (pictured), managing director of Novuna Vehicle Solutions, said: “The launch of our new brand is a significant milestone in the growth and development of our business.

“Novuna Vehicle Solutions is committed to being at the forefront of the UK’s EV adoption drive and we are striving to operate a fully decarbonised fleet by 2030.”  

Lawes explained that from funding through to employee engagement to support the implementation of electric vehicle (EV) salary sacrifice schemes, Novuna is creating bespoke solutions enabling our customers to take advantage of the cost and environmental benefits of decarbonising fleets.

Novuna Vehicle Solutions is ranked the seventh biggest UK vehicle leasing company in the FN50, based on its risk fleet of 77,799 cars and vans. 

It manages more than 95,000 vehicles ranging from cars and vans to HGVs and specialist assets, and offers a total asset solution, from bespoke vehicle design, build and funding to fleet management services.

The rebrand, says Novuna, will build on the company’s recent growth, which saw it increase its overall fleet by 17%, adding in excess of 14,000 vehicles.  

Novuna says it will also strengthen and broaden its range of services under its new name to accelerate the wider uptake of EVs beyond fleets.

Named leasing company of the year for the past three years at the Fleet News Awards, Novuna says that it aims to leverage the size, scale and expertise of its new parent company, Mitsubishi HC Capital, in order to realise its ambitions. 

Each of the other business divisions of Hitachi will operate under Mitsubishi HC Capital UK PLC’s trading style, including Novuna Consumer Finance, Novuna Personal Finance, Novuna Business Finance and Novuna Business Cash Flow (previously Invoice Finance).

The European division has adopted the Mitsubishi HC Capital trading style as part of its collaboration with the parent company, Mitsubishi HC Capital Inc.