ALD LeasePlan is to launch a new brand by end of the year to create a new "powerful" identity for the business.
The news was announced in the PowerUp 2026 plan released by the organisation, which was formed when ALD acquired LeasePlan earlier this year, today.
The plan presents a detailed overview of the business's ambitions and main strategic operational and financial objectives.
It focuses on four priorities: clients, operational efficiency, responsibility and profitability.
The focus states ALD LeasePlan expects its earning assets will grow 6% CAGR between 2023 and 2026, driven by higher-value vehicles (underpinned by the rising share of EVs in the funded fleet) and selective growth strategy to meet the group’s profitability targets.
“Furthermore, the objective of reaching 200,000 active users of its mobility as a service (MaaS) platform by 2026 reflects strong ambition to lead the transition to sustainable mobility and go beyond electrification into MaaS,” it added.
“With PowerUp 2026, ALD LeasePlan will build the most efficient scalable global operating platform and derive cost synergies from efficiency improvements in the operating processes, IT cost savings as well as direct spend savings, including on real estate.
“As an illustration, IT cost per vehicle would be reduced by circa 20%, while fleet/FTE ratio would improve 15% in 2026 compared to 2022.”
Under the plan, ALD LeasePlan is targeting 50% of new car registrations to be EVs by 2026, an increase from 28% in 2022.
By providing end-to-end solutions, the group aims to make it simple for clients to choose EVs and targets that 400,000 drivers will connect to its joint venture with ChargePoint to be launched at the end of 2023.
ALD LeasePlan plans to decrease the CO2 emissions of its running fleet to less than 90g/km on average by 2026 versus 112g/km in 2022, and to decrease its internal CO2 emissions by around 35% in 2026 vs 2019.
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Andrew Ryan is the features editor at Fleet News. He has been a journalist for more than 20 years and has specialised in the fleet industry for the past 12.
the earlybird - 20/09/2023 00:02
Lets hope you do not lose either the ALD name or the Leaseplan name as both are so well known, respected and of great value in this market space and i think losing either would be a potentially costly mistake and could see you lose lots of customers who know and trust those respective brand names