Lightfoot rewards fleets with £1m-plus of prizes

Lightfoot has handed out £1.3 million in prizes to fleet drivers to encourage better driving this year and is planning to give away up to £1m of rewards throughout 2024. 

Since combining its real-time driver feedback technology with its smartphone rewards platform, Lightfoot has handed out thousands of prizes to individuals hitting or exceeding target KPIs.

They have included 15 luxury hotel breaks, more than 650 consumer tech prizes, 70-plus super-car track day experiences and in excess of 425 experiential prizes.

There has also been more than £7,000 of gift vouchers from Amazon, Halfords, and a range of high street brands, 550-plus boxes of luxury chocolates, hampers, and artisan food gifts and more than £1m in cash prizes.

Paul Hollick, managing director of Lightfoot, said: “Lightfoot’s rewards platform has been transformational to the fleet sector, changing the relationship between drivers and their work vehicles. 

“Now, instead of a workhorse to get from A to B, fleet vehicles and company cars are seen as the conduit to rewards, which can be unlocked by the simple act of driving well. That’s put drivers in the front seat of positive change, empowering and motivating them to be the best that they can be. 

“Even if cutting fuel costs and reducing emissions aren’t personally important to the driver, what is, is the chance to win hotel escapes, consumer technology, weekly cash prizes in the Drivers’ Lottery, and up to £4,000 in the Elite Driver Championship.” 

He continued: “With £1m of prizes to win in 2024 and each subsequent year, there will be more opportunities than ever for Lightfoot drivers to pick up prizes, encouraging better driving day-in and day-out, generating greener, cleaner, safer, more mindful and motivated drivers. That’s a win for people, the planet and for fleets.” 

Lightfoot’s driver-focused next generation telematics platform motivates drivers through rewards and recognition, gamifying driving through a mix of competitive leagues and prize draws. This incentivises and empowers individuals to self-moderate, leading to smoother, safer, and more environmentally friendly driving. 

Over the past 12 months, Lightfoot has helped cut 30,000 tonnes of CO2 from fleets, equivalent to: the CO2 captured by planting 1.4m trees; the CO2 produced by boiling 1.17bn kettles; and taking 1,249 ICE cars off the road.

Using audible and visual nudge psychology, developed in association with the University of Bath, Lightfoot’s in-cab device keeps drivers in the sweet spot of their engine, guiding them toward their weekly target of becoming Elite Drivers, which unlocks access to a host of weekly prize draws. 

Lightfoot regularly achieves engagement levels of more than 90%, with drivers interacting with the app on a purely voluntary basis. Traditional telematics solutions, by comparison, rarely achieve engagement levels above 5%, says Lightfoot.

Phillip Morton, principal risk consultant at Aon, said: “The Drivers’ Lottery genuinely gives back to drivers for doing their bit. It is in their interests to drive more safely and efficiently, meaning they are self-managing.

“We at Aon have seen this deliver benefits in fuel savings, managing risk and lowering emissions for our clients. It also leads to lower claims values and claims frequencies, which is good news for the insurance sector.”

Bringing about a range of additional benefits, including better duty of care for staff, and higher levels of motivation, Lightfoot is used by more than 100,000 drivers in fleets throughout the UK and mainland Europe. Its customers range from Asda and Tesco to Virgin Media and South West Water.