Kia Motors has joined Go Ultra Low, the UK Government and auto industry-backed campaign for ultra low emission vehicles (ULEVs).

The Go Ultra Low campaign exists to highlight the benefits of using a plug-in vehicle and encourage consumers and businesses to make the switch to electric. It brings together a consortium of vehicle manufacturers, Government and the Society of Motor Manufacturers and Traders (SMMT).

There are currently 30 different ULEVs (vehicles emitting no more than 75g/km of CO2 from the tailpipe) on sale, from family cars and vans to SUVs and sports cars.

Paul Philpott, president and CEO of Kia Motors UK and Ireland, said: “Kia Motors recently set out its roadmap for low emission cars so joining the Go Ultra Low campaign was an easy decision for us. The electric and plug-in hybrid vehicle market will grow rapidly in the coming years and we are committed to meeting the increased demand. In addition to our Soul EV, we will be introducing a range of advanced new products and technologies to add to the growing selection of plug-in cars already available within the Go Ultra Low consortium.”

Transport Minister Andrew Jones said: "The UK has one of the fastest growing ultra-low emission vehicle markets in the world and I warmly welcome Kia to the Go Ultra Low campaign. It is another example of leading car and van manufacturers sharing our ambitions for this exciting and increasingly popular technology.

"British drivers have a wider choice of cleaner, greener cars than ever before and we have increased our support for plug-in vehicles to £600 million over the course of this parliament to cut emissions, create jobs and support our cutting-edge industries.”

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