Toyota considers legal action against ‘Vote Leave’ campaign

Toyota is considering taking legal action against the Vote Leave campaign after the unauthorised use of its trademarks.

The issue involves a flyer from the Vote Leave campaign, which has been sent to households across the country. It includes the Toyota logo and a quote suggesting a vote to leave the European Union would not impact its UK operations.

However, Toyota has slammed the Vote Leave campaign for using it in campaign materials, saying it “could mislead the reader into thinking that Toyota endorses the Vote Leave campaign”.

“We offer no such endorsement and further we are considering a formal legal complaint at this unauthorised use of our trademarks, which infringes our rights as the owners of the Toyota brand,” said a spokesman.

“Toyota does not wish to enter the campaign and we fully respect that whether to remain or to leave the European Union is for the British people to decide. So we strongly object to this unauthorised use of our brand and the use of our name in the Vote Leave campaign."

It has especially annoyed the manufacturer as it has already stated that it believes continued British membership of the EU is best for its operations and its long-term competitiveness.