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Land Rover has revealed the new Discovery seven-seat SUV, involving the largest Lego structure ever built.

The car is able to accommodate seven full-sized adults in an SUV body measuring less than five metres in length (4,970mm).

Both third-row seats incorporate ISOFIX mounting points (five in total in SE models and above), so families have the freedom to put child seats in the most appropriate seat for any journey.

The Discovery introduces Intelligent Seat Fold technology, allowing customers to reconfigure the second- and third-row seats with minimal effort using controls at the rear of the vehicle, the central touchscreen and even remotely via a smartphone app as part of the InControl Touch Pro Services.

The feature allows owners to rearrange the seats from inside a shop while they queue to pay for large or bulky items, ensuring the vehicle is perfectly configured to accommodate their purchases.

All three rows are available with heated seats – heated and cooled in rows one and two – while massage seats are available for the driver and front passenger to optimise comfort on long journeys.

Auto Access Height technology reduces the ride-height by up to 40mm as passengers prepare to enter or exit the vehicle.

Jaguar Land Rover’s InControl Touch Pro infotainment system features a large 10-inch touchscreen positioned high on the centre console, enabling Land Rover’s designers to reduce the number of switches on the centre console by a third, delivering a clean and uncluttered appearance.

Up to four 12V charging points ensure New Discovery is perfectly equipped to cope with the demands of the most connected families, while as many as nine USB sockets (on HSE Luxury models or when Rear Seat Entertainment is fitted) allow passengers in each row to power their smartphones or tablets simultaneously.

Another technology feature for active families is Land Rover’s Activity Key wristband, first seen on the Jaguar F-Pace, which allows customers to enjoy sports and active hobbies without carrying the standard key fob. Holding the waterproof Activity Key up to the ‘D’ in the Discovery badge on the tailgate simultaneously locks the vehicle and disables the ordinary key, which can be left safely inside. This leaves customers free to run, swim, ride or play sports without worrying about the security of their vehicle.

Jaguar Land Rover UK managing director, Jeremy Hicks said: “Demand for Discovery has always been strong in our home market; the New Discovery will build on this, offering customers the most complete all-round SUV package available anywhere today. The new vehicle takes absolutely everything that is great about Discovery from its design, its versatility, its go anywhere, do anything credentials and builds on them to make it better in every way.

It took five months for Lego Master Builders in the UK to construct the incredible Tower Bridge structure. It was erected in the grounds of Packington Hall, Warwickshire, UK – close to Land Rover’s Solihull plant, where the Discovery will be produced.

Bear Grylls abseiled from the top of the huge Tower Bridge installation, through the open drawbridge and onto the stage, with Sir Ben Ainslie driving his sailing team through 900mm-deep water under the bridge.

The new Land Rover Discovery will be displayed at Fleet Management Live on the 19th and 20th October. To register and see the Discovery first hand, visit www.fleetmanagementlive.co.uk