Mazda achieves top five position in NFDA satisfaction survey

Mazda dealers have ranked the brand ahead of 24 other vehicle manufacturers in the latest NFDA (National Franchised Dealers Association) survey.

Scooping a top five position, and the highest score since 1992, the company made the industry’s second biggest leap in satisfaction versus results recorded just six months earlier.

Outperforming the industry, and averaging 7.5 out of 10 in the NFDA’s ‘Winter 2017 Dealer Attitude Survey’, Mazda bucked the trend of falling levels of dealer satisfaction, enhancing its score with its retail network by 0.6 points.

Jeremy Thomson, Mazda UK managing director, said: “We have worked hard to build mutually-beneficial relationships with our dealer network, so it is gratifying to see that our efforts are appreciated in the latest NFDA survey. We are now entering another exciting period for Mazda as our retail partners get their hands on the all-new Mazda MX-5 RF, and later this year, the stylish all-new Mazda CX-5. We will continue to listen to our dealers and, building on this positive feedback, will redouble our efforts to be an ‘easy to do business with’ manufacturer.” 

Last year, Mazda Motors UK moved management and administration of its dealer training and recruitment service, Mazda Academy, in house to its new headquarters in Dartford, Kent. While, 2016 also saw the 130-strong Mazda retailer network sell more than 46,000 new cars, outpacing industry growth and achieving 1.73% market share.