Hyundai Motor UK has signalled its commitment to an ultra-low emission future by joining Go Ultra Low, the Government and industry-backed campaign that exists to highlight the benefits of plug-in and fuel cell electric vehicles.

Hyundai joins Audi, BMW, Kia, Nissan, Renault, Toyota and Volkswagen in the consortium of vehicle manufacturers committed to raising public awareness of ultra low emission cars and vans in the UK.

There are more than 35 plug-in models available to UK motorists – four times the number on the market just five years ago – with more new versions set to be launched this year. The launch of the Hyundai Ioniq Electric adds to the range of electric cars available.

Last year, was a record year for electic car registrations, with 36,907 hitting the UK’s roads, up 29% on 2015. This increase brings the total number of EVs registered to more than 87,000 and if this rate of growth contines, Go Ultra Low predicts that there could be in excess of 100,000 ultra-low emission cars on our roads by mid-2017.

Tony Whitehorn, president and CEO of Hyundai Motor UK, said: “Becoming part of the Go Ultra Low campaign demonstrates how seriously Hyundai Motor takes low-emission motoring.

“Our IONIQ EV is already making waves in the plug-in market, while our ix35 Fuel Cell is the world’s first mass-produced hydrogen-powered car. Both these vehicles demonstrate our commitment to care for our customers, providing innovative, technology-packed cars that enhance their lives while benefiting wider society.”

Go Ultra Low is a collaborative campaign and is the first of its kind, bringing together a consortium of vehicle manufacturers, government and the Society of Motor Manufacturers and Traders (SMMT).
 

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