Audi invented the modern compact premium hatchback when the A3 was launched in 1996, and now its main rivals have followed suit with the BMW 1 Series and Mercedes-Benz A-Class.
Other car manufacturers, too, have understood the appeal of an upmarket compact premium car, and have introduced their own. But none seems to hit the mark in the same way as the Audi A3.
Revised and updated in 2016 with a range of new technology and impressive safety features, the A3 range includes a three-door, five-door Sportback and four-door saloon.
Last year’s refresh added new-to-the-segment traffic jam assist, which works with adaptive cruise control and Audi’s Stop&Go feature.
The optional system keeps the car at a safe distance from the vehicle in front and, in combination with the S-tronic transmission, automatically sets the vehicle in motion again after a short stop.
Picture caption: Head of Audi UK Fleet James Douglas (left) with Elliot Scott, fleet director of award sponsor Thrifty Car & Van Rental
Finalists
- Audi A3
- BMW 1 Series
- Mercedes-Benz A-Class
- Mini Clubman
Judges’ comments
Spacious, with a wide range of engine and trim options and best-in-class residuals, the A3 offers low overheads for fleets and low benefit-in-kind tax for drivers. It does everything well so it’s no surprise that company car drivers tend to be repeat purchasers.
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