Seat fleet sales have achieved year-on-year growth of 37% in the first half of 2017.
Overall sales for the Barcelona based manufacturer climbed by 20% when comparing the first six months of 2016 and 2017.
True fleet sales grew by 63% in the same period while securing improved market share. The brand has also earned its place as the fastest mover in the Motability sector, experiencing staggering 277% growth in the market, which represents more than 2,500 units.
Peter McDonald, head of fleet and business sales at Seat, said: “We’ve been working hard to enhance our service to customers and initiatives like four-day test drive and the fleet excellence programme have improved our offering. Our expectations are that this success will continue with a number of product launches on the horizon, and an imminent upgrading of our fleet website.”
Seat says the introduction of the Fleet News Award winning Ateca compact SUV has directly benefitted sales, while also providing a boost to the order books of other models, including the new Leon.
The brand expects strong growth in fleet to continue following the introduction of the new Ibiza and upcoming Arona.
Fleet customers interested in a Seat can book a four day extended test drive by visiting: www.seat.co.uk/fleet/business/4-day-test-drive.
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Matt has been an automotive journalist for eight years. As senior staff writer he is responsible for the automotive content on Fleet News and also contributes to Automotive Management. Prior to this, Matt worked in the automotive industry for 10 years.
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