Skoda has achieved a record-breaking year for fleet sales with a 3.7% market share in 2017.
New figures released from the Society of Motor Manufacturers and Traders (SMMT), reveal that the Fleet News award-winning brand reached 9th position in the true fleet market for the first time, up from 12th position the previous year.
True fleet sales grew by 7.8% from 2016, bucking the trend of the sector overall, which saw a decline of 4.5% over the last year.
Henry Williams, head of fleet for Skoda UK, said: “These results reaffirm the strength of the Skoda offering for business customers, and we are delighted to have recorded our best market share to-date. 2017 saw fantastic sales growth for the brand as we firmly positioned ourselves in the top 10 manufacturers in the fleet sector, with our award-winning product range, excellent service and value.”
In 2017 Skoda launched a number of new initiatives to keep it front of mind for fleet decision makers.
Fleet managers and user choosers now have the opportunity to tour the latest cars, anywhere, anytime, through the Skoda Live Tour – the brand’s first digital showroom. To further support customers throughout the lifecycle of the vehicle Skoda introduced a dedicated Fleet Customer Service Centre, and to ensure consistent excellent service across its nationwide network of retailers, the brand launched a Fleet Service Level Agreement.
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