Seat UK recorded its best ever fleet and true fleet sales results in 2017, despite the market declining by 4.5%.
The sales success helped Seat cement its position as the fastest growing manufacturer in the top 20, recording increases of a third (33.7%) in overall fleet and 49.4% in true fleet.
Its 2017 results were achieved despite a managed 23.7% reduction in rental units, a short-cycle channel that impacts residual values.
During the past year, Seat has added to its product portfolio with the introduction of the all-new Arona crossover (pictured) and the new Ibiza, building on the continued success of the highly acclaimed Ateca SUV.
Seat UK head of fleet and business sales, Peter McDonald, said: “As a brand we’ve made big steps in recent years, bolstering our team of fleet professionals, refining the buying process and offering a range of models which are attracting rave reviews while meeting the needs of fleet managers and drivers alike.
“Last year was extremely challenging from an industry perspective; considering that environment our performance is something we are especially proud of and we hope to continue to provide products and service levels which exceed the expectations of fleets.”
Order books for the new Arona are now open following its official UK launch in December.
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