Volvo grows true fleet sales by 16%

Volvo’s true fleet sales grew by 16% in the second half of 2018, following a restructuring of its business team.

It was one of the few manufacturers that ended the year with positive growth in the segment, which was more than 7% down overall.

In 2018, Volvo sold 50,000 cars in the UK for the first time in 28 years, giving it a 2.1% share of the market and making it the fastest growing premium brand. 

Volvo’s Business Sales team put an emphasis on tailoring its services to companies running different sized fleets. The changes helped the brand to secure sales to some 644 companies which hadn’t purchased a Volvo in four years or more.

Steve Beattie, Head of Business Sales, Volvo Car UK, comments: “Our restructured Business Sales team clearly had a positive influence on sales last year, alongside the increased availability of models popular with fleet drivers. Our aim is to be the easiest manufacturer for fleets to deal with, so it’s good to see this taking effect already. 

“Notwithstanding the current challenges faced by the new car market, 2019 is going to be another exciting year for us. With an ambitious overall sales target of 60,000 cars within the next couple of years, Volvo Car UK is committed to growing its presence in the fleet market by delivering a seamless and unrivalled customer experience.”