Nissan targets improved fleet service with new partnerships

Nissan has agreed two new supply partnerships to support and expand its services to fleet customers.

Its agreement with business-to-business marketing agency Graymatter will lead to the provision of a customer relationship management (CRM) system for the manufacturer’s UK fleet partners.

It will also work with fleet solutions specialist ROI to create a new operational structure in the way it supports its field force.

Peter McDonald, fleet director at Nissan GB, said: “Having completed an extensive tender process, we’re really excited to be working two best in class organisation to help us improve our fleet proposition to customers.”

Cheshire-based ROI will take on the management of Nissan’s Fleet Business Centre and dealer fleet coaching as part of the agreement.

The Graymatter project will see the company working with Nissan and its established partner Salesforce to specify, design and build a new dedicated online platform optimised for Nissan requirements.

This aims to enable members of Nissan’s fleet team to provide customers with more support and increase engagement.

Salesforce systems will also be integrated into Nissan platforms such as the fleet customer hub, with the ambition that it will offer customers a simpler route to managing orders and agreements.

Former Seat fleet boss McDonald was appointed to his role at Nissan at the end of last year and is tasked with pushing the Japanese brand’s electric models.

He replaced Iker Lazarri, who left earlier in the year.