Steve Roberts appointed general manager for corporate sales at BMW

Steve Roberts has been appointed general manager for corporate sales at BMW, replacing Rob East who becomes general manager for national sales.

The new roles are among several management changes within its UK sales division, announced by BMW today (Tuesday, March 1), after it created the new role of general manager future retail.

Gary Lewington leaves his former role of general manager national sales to take the all-new position and will be reporting directly to Chris Brownridge, chief executive officer at BMW Group UK.

Roberts, BMW’s new corporate sales boss, has more than 25 years’ experience with BMW Group UK. He was previously in charge of Mini corporate and used cars between 2017 and 2019.

The manufacturer says that his “rounded knowledge” will ensure the continued development for both brands in the fleet and corporate market, with a particular focus on electrification as mobility needs of business customers evolve.

BMW said that East, who has led corporate sales for the BMW and Mini brands since joining the group in 2019, has transformed the corporate sales function in the past three years, positioning BMW Group UK as the leading premium brand in this area and delivering year on year growth.

Completing the changes is the appointment of Andrew Sargeant as manager BMW sales development. He will report to East and is responsible for sales campaigns and incentives.

Julian Jenkins, sales director at BMW Group UK, said: “I’m delighted we are able to create a new role specifically focused on ensuring BMW Group UK remains at the forefront of our changing industry.

“We have a wealth of experience within the team who have delivered exceptional quality of business, maximised market potential and steered our customers and retail partners through the challenging market environment of the past two years. I’m confident all four will continue their success in these new roles.”