Kia introduces SMR discounts for fleet customers

Kia is reducing the cost of main-dealer servicing for all its fleet customers, as part of the Kia Business Service Promise.

The new initiative is available across Kia’s 192 UK dealer partners, allowing any Kia qualifying fleet car to benefit from manufacturer servicing at a national hourly business-labour rate of £49 plus VAT.

Business customers also benefit from a 10% discount on parts prices, with MOTs priced at £35, as well as cars receiving a free vehicle health check on every visit. Cars are also kept up-to-date, with the latest software updates installed free of charge.

Kia UK is funding the discounts for its retailers.

John Hargreaves, general manager for Fleet and Remarketing at Kia UK Limited, said: “Fleets traditionally miss out on all the benefits associated with main dealer servicing, because there is a fear that they’re more expensive or that they’re mainly focused on retail customers – meaning fleets miss out on Kia-trained service technicians, genuine parts and maximum residual values.

“The Business Service Promise is multi-faceted in its approach, offering businesses several reasons to maintain their vehicles at a Kia dealership. Firstly, the highly competitive labour rates ensure Kia dealerships don’t cost a premium over alternatives. Secondly, fleets can be reassured by fixed costs for typical repair work, as well as that their driver will be kept on the road with our no quibble policy for any warranty work. As a consequence of choosing our Business Service Promise, fleets will also benefit from a main dealer service and repair history, which helps with improved residual values.”

Kia’s new dedicated dealer network service offering is designed to offer business customers peace-of-mind, ensuring cars are serviced to Kia’s exacting standards, using genuine parts and with work completed according to Kia’s official servicing schedules and best practices.

The ‘Promise’ also has a no quibble policy to keep fleets mobile, in the event that a car is taken off the road for a warranty issue. Kia will assist with putting a driver in a like-for-like vehicle where possible or offer support with existing hire car costs to ensure continuity of job-need vehicles.

Kia has become the number one brand in fleet in the UK, with a market share of 8.8% and just short of 50,000 units sold (49,866) year-to-date, at end-September.