Audi streamlines model line-up with fewer trim grades

Audi has cut the number of trim levels and options across its model line-up to reduce complexity and simplify ordering.

The number of derivatives across the Audi range has reduced by 45% as a result of the changes.

Core models, ranging from the A1 to the Q5, are now offered in Sport, S Line or Black Edition trims.

The Q7 and Q8 can be specified in S Line, Black Edition or Vorsprung trims.

A8 is available in Sport, S Line or Black Edition, while A8 LWB can be had in Sport, S Line of Vorsprung.

Audi's S models are all offered in Black Edition and Vorsprung only.

Two new option packages – the Technology Pack and Technology Pack Pro – are now available for all Sport, S line and Black Edition models. Across the various model lines, the content of each pack varies according to the standard specification, option availability and option popularity, and its pricing reflects this. The Q8 e-tron is the first model to launch with the new optional packages.

The Technology Pack, ranging in price from £1,295 for A1 models to £2,995 for the Q7, Q8 and A8, comprises an upgraded Bang & Olufsen or Sonos audio, Audi Phonebox Light wireless handset charging, front seat heating and the Audi Parking System Plus incorporating Park Assist.

The constituents of the Technology Pack Pro are also model-dependent. Priced from £2,995 for A1 and Q2 models through to £8,795 for the A8 Saloon, it brings together an even broader range of features such as a panoramic sunroof, a head-up display, powered seat adjustment and additional driver assistance functionality. This equipment comes in addition to the features in the standard Technology Pack.

Audi says the new range rationalisation strategy now ensures that customers have the potential to secure their "must-have" specification at a lower price point. As an example, within the Q7 model range, one of the most popular customer specification requests includes the Black Styling Pack in combination with a Panoramic Sunroof. Previously, this combination could only be secured by customers opting for the Q7 Vorsprung at £86,070 OTR. Now, by choosing the Q7 Black Edition, priced at £68,520, in combination with the Technology Pack Pro at £5,995, the customer saves more than £11,000.

"Choosing a new Audi should be an experience to savour, and we want to make the process of doing so as efficient, well-resolved and user-friendly as the extraordinary cars it grants access to," explained director of Audi UK Andrew Doyle.

He added: "By further improving online access to a much leaner model portfolio based around simpler, more consistent trim lines that bring added customer value to virtually every variant, we have not only furthered that aim, but also significantly strengthened our competitive position."