Jaguar I-Pace will not form part of brand's re-birth

Jaguar has confirmed the I-Pace will be discontinued alongside all the brand's internal combustion engine (ICE) models in 2025, when the brand is re-launched.

Speaking to Autocar, JLR CEO Adrian Mardell confirmed the car would be retired to give Jaguar a completely fresh start.

Exact dates for when the cars will go off sale have not been confirmed.

Mardell told Autocar: “We don’t want the product to be out of the market for too long, particularly the electrified one. Right now, people are telling me it’s going to be in the first half of 2025. That’s just under two years away."

He expects to give a more 'confident' response when the brand's first new model is nine to 12 months away from launch.

The Jaguar I-Pace went on sale in 2018 and was JLR's first electric model. It uses a 90kWh battery and has a WLTP range of almost 300 miles.

The car is popular in the true fleet market and continues to sell well, especially in the salary sacrifice space. Recent updates to the model include a refreshed front bumper and the fitment of JLR's latest Pivi Pro infotainment system.

Andrew Jago, general manager for fleet and business at JLR, told Fleet News: "I-Pace was the first premium electric SUV in the marketplace and its product attributes today still remain highly competitive, in terms of range, charge, time and performance. If you look at where it sits, it's in the upper third of its competitors. We're still in a good place with I-Pace and what's also encouraging is we're seeing a lot of early adopters who are going back into I-Pace despite the much wider choice in the marketplace.

"We're now seeing end of contract cars coming back with over and significantly above 100,000 miles. So, in terms of real-world usability and durability, that’s quite a strong proof point for us to be able to say this technology is really working. We're seeing a number of customers who are using 30,000 mile annual contracts. That's almost what you were seeing in the diesel."

The re-birth of Jaguar will begin in 2024, when the car maker reveals the first of three new electric models.From 2025, all Jaguars will be electric.

Jaguar announced that the first car to launch will be an electric four-door GT with a 430-mile range and a price tag of around £100,000.

The new models will be built in-house at JLR's UK plants; unlike the I-Pace, which is made by Magna Steyr, in Austra.

Fleet and business sales will be a key driver of registrations for JLR as it evolves into a group of electric vehicle (EV) brands by the end of the decade.

Jago added: “In the EV market, three of every four premium EV sales is true fleet. Private has actually gone down significantly, it's about 17% of premium EV sales now. So, you can't rely on the on the private market for EV."