Brewery signs for new MAN truck compete with ‘striking’ livery

Truck and bus manufacturer MAN have provided an eye-catching new truck to Oakham Ales.

The 7.5 tonne MAN TGL 8.180BB will operate from the brewery's Peterborough base and the truck is certainly making an impact with its striking livery promoting its award-winning Green Devil ale.

The vehicle is supplied on a five-year contract hire agreement.

Terry Mashford, MAN sales executive, said: “For a growing company such as Oakham Ales the contract hire option was the best solution to the business need.

“The firm like the way the local dealership Imperial Commercials Peterborough look after the trucks and the customer service they receive. They already operate two other Man vehicles.

Neil Galloway, operations director at Oakham Ales, said: “We are not haulage operators, so the five-year contract hire means we get the most out of our vehicles in terms of running costs and repair and maintenance.”

Nigel Wattam, marketing manager added: “The MAN’s are mobile billboards for our product and each is brand specific.”