Prohire has appointed new sales and operations managers in response to growing demand for its rental services.

Jonathan Eldridge will take up a newly defined role as rental sales manager which will see him work with existing and new rental customers to ensure that, through a dedicated point of contact, they receive the levels of service they expect when dealing with Prohire.

James Fairclough, in his role as rental operations manager, will be responsible for the day-to-day logistics, maintenance and compliance of the rental fleet. He previously worked in operations management for a competitor in the rental sector before joining Prohire.

Eldridge has always worked in the field of commercial vehicles, having previously spent two and a half years at a vehicle hire firm before joining a manufacturer of axles for the commercial vehicle sector back in 2013. Here he collaborated with end-users in defining specifications for trailer axles. 

Andrew Morley, sales director at Prohire, said: “These appointments, which follow recent and considerable investment in our rental fleet, will enable us to further strengthen the quality of service that we provide to our customers.”

Recent investments include Euro 6 compliant tractor units and rigid trucks, along with light commercial vehicles.

In conjunction with the appointments Prohire is now offering contract hire on a minimum 12-month term. 

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