Fleetcor, parent company of Allstar, Keyfuels and The Fuel Card Company, has strengthened its UK marketing team with a host of key appointments.

Heading up Fleetcor UK’s new look marketing team is Catherine Petherbridge who has more than 17 years experience in the marketing industry.

In her role at Fleetcor, Petherbridge is responsible for developing and implementing the marketing strategies to deliver continued and long-term growth for the business and its UK brands.

Petherbridge said: “It’s an extremely exciting time at Fleetcor as the business invests and innovates in its product and service offering. One prime example of this has been the recent launch of the Allstar One Card, one of the first steps the company has made to evolve from a fuel card supplier into a premium commercial payment solutions provider.

“As the company’s head of marketing, my role is to work in partnership with Fleetcor UK’s MD Peter Bridgen and the senior management team to define and implement the right strategic plans for the Allstar, Keyfuels and The Fuel Card Company brands.”

Instrumental in helping Petherbridge deliver her vision for Fleetcor UK are a number of key appointments. Nickki Johns has joined as Fleetcor’s new partner marketing manager, bringing a wealth of eCommerce and online marketing experience with her to her role.  In addition, Stephanie Teasdale, Philip Law and Laura Wilcox are working as marketing campaign managers, Natalie Rew is in charge of PR and Social Media, and Luke Collins is responsible for events and exhibitions.  Finally, Kyle Fedyszyn is looking after Fleetcor’s digital marketing offering.

Peter Bridgen (pictured), MD at Fleetcor UK, said: “The investment we have made in our marketing team highlights our commitment to continue to support and improve our product and service offering to ensure we keep one step ahead of the competition.  I wish Catherine and her team every success in their new roles.” 

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